Inside the Creative Process - Creating a Winter Promo

A recent promo-image, which I designed (edited) using Photoshop (a photo-editing tool), created some interest among the people who saw the promotion and I decided to share the creative process with you:

The Request
The design request (by a greatly valued client of mine: Road Holland) was to create a home page promotional image to advertise a holiday season sale. 

The Idea
The idea was to create a winter theme, appropriate for the holiday season, using Road Holland’s iconic “Style Support Vehicle” (the van in the picture above) as a main...(continues on next page)

Posted by Galin at Jan 07, 2012
Tags: Road Holland, Creative, Photoshop